Oprah Winfrey and Progressive's "No Phone Zone"

During her show today (Jan. 22), Oprah Winfrey announced that Progressive is sponsoring the No Phone Zone campaign, an awareness campaign designed to educate drivers on the dangers of cell phone use while driving. Drivers are encouraged to visit www.oprah.com/nophonezone to sign a pledge to not use cell phones while driving.

Ms. Winfrey launched the campaign January 15, and already, over 45,000 people have signed the pledge.

According to the U.S. Department of Transportation, close to 500,000 people are injured and 6,000 are killed each year as a result of drivers talking, texting, or e-mailing while behind the wheel.

“This sponsorship fits well with our brand. We encourage all drivers to operate their vehicles safely,” states Karen Barone, Agency Distribution leader. “In fact, we feel so strongly about this that Progressive employees are prohibited from using any electronic equipment, including cell phones, while driving on behalf of Progressive.”

For more information--or if you'e like to sign the pledge yourself--please visit www.oprah.com/nophonezone.