Tuesday, March 9, 2010

Alternative Tires Made of Orange Oil

Yokohama has created a sustainable tire made with 80% petroleum alternatives-- a majority of it being oil from orange peels.

“The eco-focused dB Super E-spec mixes sustainable orange oil and natural rubber to drastically cut the use of petroleum, without compromising performance,” Yokohama vice president of sales Dan King said. “It also helps consumers save money at the gas pump by improving fuel efficiency via a 20-percent reduction in rolling resistance.”

However, Yokohama hasn't stated whether the orange oil will biodegrade over time. When burned, the current petroleum based tires smolder for months and can be difficult to extinguish. Will the same be true of the orange oil tires?

Yokohama tires are sustainable (green) and the Yokohama plant in Shinshiro, Japan is zero-emissions. This will expand to other facilities around the world.

"Highlighting our efforts will be tires that exemplify environmental virtues," said Norio Karashima, Yokohama Tire Corporation CEO and president. He added that Yokohama's manufacturing plants around the world will aim for zero-waste output. "We'll work to reuse or otherwise recycle all waste and will introduce cogeneration systems to raise all resource efficiency. We'll work in all our operations to reduce waste and the output of carbon dioxide. Globally, this is our moral obligation."

Many of the ratings and reviews on the web are positive for the Yokohama tires, too. Consumer AND environmentally friendly! Why aren't these getting more press?

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